Why Facebook Organic Reach is Falling Low and Low?


Social Media

When anyone talks about social media reach, Facebook is the first name that came to mind. Facebook is always the centre of these kind of conversations. Also, it is one that came to mind when we talk about organic traffic. Organic reach of the Facebook is always center of topic whenever people talk about SMO. There are some theories that it is all because of money. Facebook wants you to invest in their campaign to increase reach. But the thing is it is not all about money.

There are many discussion regarding this on the Internet. One that pulled our interest was a post of Brian Christiano. Everyone was questioning Fb for its organic traffic declining with time. The original question was:

Why is non-paid Facebook reach so bad?

It seems like a pay to win on Facebook, just wondered why it was so bad.

Brian explained this in very well manner on why the organic traffic is so bad. He said partially you can say that Facebook is into money now. But not fully, there is a thing called News Feed Algorithm. Facebook has adapted Google feed algo for their news feed.

So what does that mean? Should we make our post optimized? The answer is NO. Zuckerburg has already cleared about this that he wants to keep Facebook engaging. They want to show only engaging content to their users. So how this algo decide which post is engaging? Then answer is that when one page makes a post, Fb puts it into a small pool of page’s followers. They analyze the engagement rate in that small group of people. If it falls above their preset value it goes to other followers too else get declined.

That small pool is only 2-5% of your current followers. So smaller your follower in number then it will become harder to get engaged with all your audience.

“The one thing that brands don’t take into account is that the algorithm is rolling. So if your brand has posted poor content for a while and all of a sudden posts something theoretically awesome then FB knows historically your content sucks and it won’t widen the audience. This is why brands can cause so much damage to themselves by posting garbage or too much promotional nonsense. It hurts short term and long term.” – Brian Christiano.

So we can not basically blame Facebook alone here. They are also trying to keep up their quality just like us. Facebook is proving that they are best in social media and actually they are. Fb holds one of the best social media campaign and audience than other media.


  1. Thank you for another magnificent article. Where else may
    anybody get that kind of information in such an ideal manner of writing?
    I’ve a presentation subsequent week, and I’m on the search for such info.

    Feel free to surf to my blog post; wm casino download (918kiss-m.com)

  2. I almost never leave responses, but I read a few of the
    comments on this page Why Facebook Organic Reach is Falling Low and Low?- HawksCode.

    I do have some questions for you if it’s allright.
    Is it just me or does it look like like some of the responses look like they
    are coming from brain dead folks? 😛 And, if you are writing at additional places, I would
    like to keep up with you. Could you post a list of the complete urls of all your shared sites like your linkedin profile, Facebook
    page or twitter feed?

    my site – http://www.crossstate.org

  3. I loved as much as you’ll receive carried out right here. The
    sketch is tasteful, your authored material stylish.
    nonetheless, you command get got an nervousness over that you
    wish be delivering the following. unwell unquestionably come further
    formerly again as exactly the same nearly very often inside
    case you shield this hike.

    my blog post; zo-azie.nl

  4. Hello there! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

    My homepage: kebe.top

  5. Hi excellent blog! Does running a blog similar to this require a lot of work?
    I’ve no knowledge of programming but I was hoping to start my own blog in the near future.
    Anyhow, should you have any recommendations or techniques for
    new blog owners please share. I understand
    this is off subject nevertheless I simply wanted to ask.
    Thanks a lot!

    Here is my homepage :: https://freeholmes.com

  6. Have you ever considered writing an ebook or guest authoring on other blogs?
    I have a blog based on the same ideas you discuss and would love to have you share some stories/information. I know my viewers would enjoy your work.
    If you are even remotely interested, feel free to shoot me an e mail.

    Look at my web page :: https://kebe.top