In this blog, I am going to talk about the reasons why your business should use Podcasting.Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.
Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting.
“If you’re a business in an industry that has a high customer value, then a podcast may be one of your most effective education and marketing tools,” says Spencer Shaw, founder of the podcast production firmPodKick Media.
More than one-third (39%) of owners of SMBs listen to podcasts, and 65% listen at least weekly, according to a survey by small business research firm Bredin. Listenership increases with company size, found that 70-72% of owners of businesses with 100 to 500 employees are tuning in.
You can’t demonstrate your credibility without sharing your expertise, and by sharing your expertise you become helpful. You become valuable for your listeners,” explains Stephen Woessner on his podcast Onward Nation, a daily podcast for business owners.