Ways to improve local visibility on Google. Being locally visible on Google is everything. If you don’t appear at the top of local search results, your potential customers can’t find your website, and you can’t get much traffic and revenue for your company. According to this research, 53% of people are searching for something local once per month. In other words, there are a lot of local searches happen on Google.
Every local business needs to grow online visibility. Whether you offer exclusive services, sell products or run a brick-and-mortar store, your local community can be a valuable asset as a direct purchasing or a referral source.
This article will go into detail on these basic steps toward becoming more visible on Google for relevant searches:
1. Create a Google My Business Profile
2. Optimize your Google My Business Profile
3. Make your website mobile-friendly
4. Get listed in online directories
5. Use location-based keywords
6. Add location tags to social media posts
7. Use location-based hashtags
8. Keep your address and location consistent across online platforms
9. Publish locally relevant content
10. Get online reviews
Local SEO is an important thing for your small business to become locally visible online. These are the simple hyperlocal tips that everyone can follow. Following are the Ways to improve local visibility on Google
Manage Online Reviews
Online reviews help small businesses increase revenue and stand out from the crowd. If you want to get positive reviews about your business, you need to provide excellent customer service. That will give you a great chance to receive good reviews. It is also important to reply to negative reviews as it shows other clients that you care about your customers and want to solve their problems.
Optimize Your Google My Business Page
The best way to increase your visibility online is to create and optimize your Google My Business page. This page helps you rank higher in local search, generate more traffic to your site, and appear in the local 3-pack. Once you create your GMB profile, you will get better control over online presence in Google.
Keep NAP Consistency
Local businesses need to consider the importance of having consistent NAP information as people and search engines are smart enough to detect the right NAP data among different addresses, names, and phone numbers. Many small businesses underestimate the importance of NAP consistency. It helps you rank higher in local search results, enhance sales for your business, and increase the SEO value. Ensure to include your NAP data on every single page of your website.
Create Local Content
In the world of local search, you need to consider how important to create high-quality content with a hyper-local focus. You can create content that includes articles about your services, local events, local news, or stories. You should find and write content based on location keywords, services or products you offer. You can also create contact about your business. Suppose you have you have a bridal photography studio to create a local content you can write few articles on it and put some images about your customers and there experiences.The more detailed your keyword phrases, the higher the chance of appearing in Google for those search queries. For keyword research, you can use the SE Ranking Keyword Suggestion Tool or Answer The Public.
Stay Active on Social Media
Today’s online shoppers prefer to engage with local businesses through their social media profiles. According to Sprout Social, 57% of customers want to buy from brands they follow and interact with on social media. So, if you want to increase your local presence, make sure that your local business has social media profiles on Facebook, Instagram, LinkedIn, Twitter, etc.